Privacy Policy
‘Vlending’(Hereinafter referred to as “Company”) values user’s online privacy, and is committed to protect the user’s personal information provided to the Company during the use of the Company’s mobile service ‘Mubeat’ (Hereinafter referred to as “Service”).

This Privacy Policy may be changed from time to time due to changes in government laws and guidelines or changes in Vlending's internal policy. In cases where there are changes to the contents of this Privacy Policy, Vlending will promptly reflect the changes in the Privacy Policy found in the APP Service > Settings, and on the initial page of the Homepage.

1. Collection of Information
The Company require certain information to provide the service to the users (Hereinafter referred to as “Member”).

Members do not have to create an account to use some of the service features, such as searching, viewing the charts or artist’s channel. If a member chooses to register and create an account, he or she must provide the Company with some personal data so that the Company can provide the Service. When creating an account, a member can sign up or connect to the Service with an account from another service like Google, Facebook or Twitter.

In addition, in order to provide the Member with convenient and various services, the Company can use the personal information collected from the Member to carry out advertising or marketing activities of the services provided by the Company through methods like E-mail or push notifications. In such cases, the Member can refuse unwanted services any time through E-mail, etc.

1.1 Method of Collection
By selecting and clicking the "Agree" button for the Company's Terms of Service at the time of signing up, the Member agrees to this Privacy Policy, and accordingly, the Company collects personal information based on the information entered in the registration form.

The Company collects the information of the member in the following ways:

2. What We Collect

2.1 Basic Account Information
For account registration, log-in service, and seamless customer support, and to verify the user’s age for the content use, the Company collect and use the following personal information:
The following information may be collected with the user’s consent for age verification or identity verification as required by relevant laws or regulations:

In the course of using other services, the following information may be generated and collected:

2.2 Technical information
To securely and reliably set up and maintain the account of Members and to operate our Service, the Company use technology like application program interfaces (APIs) and embeds to make that informations available to websites, the application, and others to collect certain types of, but are not limited to, the information addressed below:

Log data:
The Company receives information when Members use the Service, which we refer to as “Log Data,” even if users have not created an account. This Log Data includes information such as Member’s IP address, unique device identifier (UUID), operating system, mobile carrier, and device information (including device language settings), and ad identifiers (GAID/ IDFA).
The Company uses information the Members provide and the data provided, including log data and data from third parties, to make inferences like what contents the Members might be interested in, age, what languages they speak and etc. This helps us better design our service.

Links:
To operate our Service, the Company keeps track of how Members interact with the share links of video clips from the Service on other websites.

Location information:
The Company may collect general information (e.g. IP address and country of residence) about the Member’s location, and may use that information to customize the Service and features that need to know the Member’s location to work properly. By accessing and using the Service, the Member consents to this collection and processing of location information.

The Company receives these information from our business partners and service providers (such as Google Analytics) who assist us in offering and improving the Service by providing information about how the Members use the Service.

Below are the list of, but are not limited to, the service providers of the Company:

3. Use of Information
The Company may use the collected information of users for any of the following purposes:

4. Sharing of Information
The Company will not share personal information to a third party without the user’s content, unless one of the following circumstances applies:

The Company shares user data with ad technology providers. These ad technology providers may collect users' behavioral data and use data about users for the purposes of ads personalization and measurement.

Below is a list of the Company's ad technology providers. The providers may vary by country:

4.1 Public Information
When a Member creates an account, the display name and profile image information are always public and shared with other Members of the Service. When a Member uploads postings in the artist community, the contents are shown to the public. Any comments posted on another Member’s postings will also be public. The Member is responsible for all the information they provide through the Service, and so should think carefully about what he or she makes public, especially if it is sensitive information.


5. Personal Data of Children
If you believe that a child under the required minimum age who needs parental guidance is providing personal information, please contact support@mubeat.tv.


6. User’s Rights to Access and Control
The user may exercise his/her right to access or modify the registered personal information, or request to delete the user account.Through the account settings, a member may access, edit or in some cases delete the following information that he or she has provided to the Company:
The information members can view, update, and delete may change as the Service change. When the user requests the errors in personal information to be rectified, the personal information will not be used or provided before the rectification is completed.
The Company manages the deactivated or deleted personal information as set out under the ‘Period of use of personal information’ section below, and such personal information is not viewable or used for any other purposes.


7. Period of Use of Personal Information
The Company retains personal information for up to 30 days. According to the circumstances, the Company may keep Log data for up to 18 months in cases where storage obligations are specified, or is within the Company’s internal policy, or is with the consent of the user, or is in the period of retention notified in advance, or in cases of litigation or disputes or the possibility of such actions. When a Member closes his or her account, the Company may keep their personal information in cases where it is needed for legal responses and such, for as long as necessary.

However, during this period the Company may only use the information for the relevant purposes. If the Company needs to keep the information after this period, the Company will notify the user and obtain the individual consent.

For personal information that is provided for disclosed temporary purposes(events, surveys, etc.), after the purpose has been fulfilled, that personal information will be, according to the Member's intention, processed as information necessary for membership registration or deleted completely from the disk in a way that cannot be read or used.


8. Personal Information Destruction Procedure and Method
The following is the Company’s procedure and method of personal information destruction.


8.1 Destruction Procedure
After fulfilling the purposes of collection outlined in this Privacy Policy, user’s personal information is stored as stated in ‘8. Period of Use of Personal Information’, and then destroyed according to internal policies and relevant laws. Such personal information will not be used for purposes other than retention except when required by law.


8.2 Destruction method
Paper records will be shredded by a shredder and electronic records will be discarded in an irreversible manner using technical methods.


9. Assistance Regarding Personal Data
If you have any questions/complaints/suggestions regarding this Privacy Policy or how our data practices generally, please contact the Company’s privacy protection division by using the following information:

Vlending Co., Ltd.
Attn: Data Protection Officer
82 SBS Prism Tower,
Sangam-dong Mapo-gu,
Seoul, South Korea.
dataprotection@mubeat.tv

The Company is responsible for the handling of personal information and appoints and operates the person and department in charge, as mentioned below, of personal information protection and the handling of complaints and damages related to personal information.
All inquiries, complaints, damage relief, etc related to personal information that occurred during use, can be made to the person or department in charge of personal information protection. The Company will answer and process the user's inquiries.

10. Changes to the Privacy Policy
When we make any material changes to this Privacy Policy, we will notify the user by displaying a notice within the Service, and the updated Privacy Policy will become effective 7 days from the day on which the notice is posted.


Addendum
The following Privacy Policy will take effect from May 26th, 2020.